Intelligent Futures Insights
Wednesday, June 3, 2009
  Seth Godin and Tribes
Seth Godin is my blogging hero.  In Seth's Blog, he "riffs on marketing, respect, and the way ideas spread."  What stands out for me is how thoughtful Godin is.  He talks about issues that are both current and timeless, but rather than provide the typical over-the-top-knee-jerk reaction to things, he provides real insight in how to look at issues from a different perspective.  The first line of his current post is "If you sell crack to kindergarten students, no need to read this."  You get the picture.

Seth recently spoke at the TED conference and it is one of the best talks I've seen.  Speaking on issues of ideas, values, leadership and tribes, Seth makes a compelling case that the power to lead change is in the hands of ordinary people.  We are trying to integrate many of these ideas into our work at Intelligent Futures and I'm sure that Seth will continue to provide great insights as we move ahead.  

Here's the talk.  It's 17 minutes well spent:




- John, June 3, 2009

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Wednesday, April 29, 2009
  What I learned from my high school basketball team

Late January 1991.  My high school basketball team from Regina was in a Saskatoon locker room waiting to start the final of a tournament against a tough team from Edmonton.  Our assistant coach was harping on his usual message: the five guys on the court needed to know:

As he finished his speech, he coined a new phrase for his message: samepagedness. 

For the rest of the season, before every game, he would stress the importance of samepagedness.  We went on to win the city championship that year and earned a bronze medal at the provincial championships.  Cue Bruce Springsteen singing “Glory Days.”

Fast forward to the present day.  I use this story all the time in my work.  Why?  This captures what we are trying to do in our work with communities and organizations.  Whether developing community sustainability plans or organizational strategic plans, the objective is the same: create samepagedness.  If we are trying to mobilize as much action as possible to address the issues of our time, we need to continually develop samepagedness.  Different members of the community or organization need to know what we are trying to achieve and what everyone’s role is.

18 years after that season, I’m still using that lesson I learned.  I don’t miss those short shorts we wore on that team, but I sure would like some of that hair back.  Mine seems to be disappearing.


- John, April 29, 2009


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Intelligent Futures is a firm that is committed to creating lasting sustainability solutions that have strategic value within our client’s culture. I.F. Insights is meant to spark thoughts and new perspectives on sustainability. For more information on us, go to www.intelligentfutures.ca.

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